November 17, 2014

Market Update

QUOTE OF THE WEEK... "You don't have to be a mathematician to have a feel for numbers." --John Forbes Nash, Jr., American mathematician and game theorist

INFO THAT HITS US WHERE WE LIVE
... Those of us working in the housing market certainly have a pretty good feel for numbers and, fortunately, good ones continue to appear. Fannie Mae's October National Housing Survey reported that 44% of consumers say now is a good time to sell a house, an all-time survey high, while 65% say now is a good time to buy. Their chief economist explained, "The narrowing gap between home buying and home selling sentiment may foreshadow increased housing inventory levels and a better balance of housing supply and demand." He concluded, "These results may help drive a healthier housing market in 2015."

We also saw some nice mortgage numbers. The Mortgage Bankers Association (MBA) Mortgage Applications Survey for the week ending November 7 reported the seasonally adjusted Purchase Index rose 1% over the prior week. On top of that, the MBA's Builder Application Survey data for October had mortgage applications for new home purchases up 8% over September. Their chief economist put this performance to "the continued improvement in the job market and still low mortgage rates." Finally, a survey by an independent economic research and consulting firm said experts see median home values rising 4.8% this year and another 3.7% in 2015. 

BUSINESS TIP OF THE WEEK... Email subject lines determine whether or not someone will open your messages. Make sure your subject lines are click-y, containing relevant information people are looking for. 

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